Dominance:
- Jennifer Coats says our identification is represented by how we speak. She says we live in a patriarchal society, a male dominate world (mostly mild-aged) and male dominated position of power.
- There are more CEOs named John then there are women in a position of power even though our population is 51% female.
- There are two different types of power: influential and instrumental. Influenced power is using language to influence someone's decision and instrumental power is using imperative language making somebody do something.
- Pamela Fishman (1983) said that tag questions are used more by females and use them to gain conversational power, they are also used to set the agenda and she says females use 'conversational shittalk' (phatic talk and fillers).
Difference:
- Women belonging to 'different sub-cultures' who are differently socialised from childhood onwards: girls play with dolls and using loving words and language and boys play with cars and guns and use the opposite types of language.
- Deborah Cameron (1995): verbal hygiene, language is gender.
- Lakoff and Spencer see gendered language in terms of power; throughout western culture the masculine has been unmarked normal language, the feminine the marked for.
- Unmarked; 'Manager' and 'Usher'
- Marked; 'Manageress' and 'Usherette'
- Stereotypically men use instrumental power and female use influential power.
- We are raised this way from a child, more praise is given to a girl for being polite and respectful than boys.
- Political correctness; eliminating suffix e.g. Headmistress to Headteacher, mark forms politically incorrect and so language is becoming equal, society is becoming more equal.
- Deborah Tannen's view (1990)
- men do speak differently to women.'The desire to affirm that women are equal has made some scholars reluctant to show that they are different'
- Status V Support, Independence V Intimacy, Advice V Understanding, Information V Feeling
Deficit:
- Cameron challenges the two different contrast language between male and female.
- Women are socialised to speak in a certain way; passive and subordinate.
- The way men and women speak in conversation may reveal the effect of things such as class or social economic status.
- Lakoff is the theorist for deficit. He said that women's language is less important and they speak less than men, but there is no statistical data to support this 'It is my impression, though I do not have precise statistical evidence' and there has been many changes between the years relating to gender language.
- Jenny Cheshire (1983) said that boys use more non-standard forms than girls such as taboo and slag language.