Frame work/ Linguistic level
Lexis: Word-choice. Meaning at word and phrase level.
Grammar: How the language is built i.e the structure and rules which underpin how we form sentences
Phonology: How we organise the sounds of our language to produce certain effects including rhythm, rhyme, intonation, stress and pauses ect.
Pragmatics: How we know what language means when it is used in a specific context, sometimes described as 'reading between the lines'
Discourse: (i) how longer stretches of text are organised (cohesion- how it holds together e.g. use of discourse markers) (ii) the way texts create identities for particular individuals, groups or institutions e.g. the discourse of law, politics, the media.
Graphology: How the design of a text can contribute to meaning including use of fonts, graphics, colours ect.
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