Frame Works

• Graphology: Visual aspects such as form, purpose, audience, font and punctuation e.g. Google changing its font. 

• Lexis and semantics: Words and meanings e.g. vocabulary of English

•   Grammar including morphology: Patterns and shapes of sentences e.g. clauses, phrases, words and sentences. 

• Pragmatics: Context/Meaning, types of meanings

• Discourse: Communication, how it looks e.g. genre, modes and context 

• Phonetics, Phonology and Prosodics: Speech, sounds and effects e.g. onomatopoeia, alliteration and volume